Overview
Korn Ferry is a global consulting firm that integrates strategy and talent to enhance client performance. We collaborate with clients to shape their organizational structures, roles, and responsibilities. Our services include helping clients hire the right talent and providing guidance on rewarding, developing, and motivating their workforce. In addition, we support professionals in advancing and navigating their careers. Through our expertise, we empower individuals to:
•Lead through Change
• Find and Keep Top Talent
• Transform for Growth
The plan is to generate ideas for communication and activation to encourage action and conversations for a 'Be More Than' brand campaign.
• A radically human assessment of the campaign's impact and engagement.
• Suggestions for new channels or creative approaches.
Goals and Objective
•The primary objective of this campaign is to get the BE MORE THAN brand out to the public
•Position Korn Ferry as the leading consulting firm that recognizes and nurtures the multifaceted nature of professionals.
•Overall, it attracts clients who aspire to foster inclusive workplaces and empower their employee groups.
Research
Personas
Adcept Development
Creative Development
Mock Up
Presentation
